Indie makeup brands excite me. I love seeing people use their own creativity to inspire others to get creative with their own empowerment. Does makeup really do all that, though? I think so. As far as frivolities go, it's a small thing that can have a big impact. It can light a small spark of whimsy within the mundane cycle of everyday life, and it can make absolute magic, turning mere mortals into whatever fantastic creatures they dream up. For both extremes, it comes down to having fun. And enjoyment is what makes life bearable. So! Shiro Cosmetics is an indie brand based in Portland, Oregon. The products they create are inspired by pop culture and the ephemeral dream/nightmarescape of the Internet. Perhaps what Shiro Cosmetics is most famous for are the cheeky puns used to name products and collections, most notably a whole range based on Nicholas Cage engaging in activities ranging from churning butter to doing the Charleston in a speakeasy. Aside from being hilarious and f